.traffic-page { overflow-x: clip; }
.traffic-page-main { overflow: hidden; }
.traffic-section { padding: 96px 0; }
.traffic-heading { max-width: 850px; margin-bottom: 42px; }
.traffic-heading-split { max-width: none; display: grid; grid-template-columns: minmax(0,1.15fr) minmax(300px,.62fr); gap: 76px; align-items: end; }
.traffic-heading h2 { margin: 0; color: var(--brand-navy); font-size: clamp(2.15rem,3.5vw,3.35rem); line-height: 1.18; letter-spacing: -.04em; }
.traffic-heading > p:last-child,.traffic-heading-split > p { margin: 18px 0 0; color: var(--text-secondary); font-size: .98rem; line-height: 1.8; }
.traffic-heading-split > p { margin: 0 0 5px; }

.traffic-hero { position: relative; min-height: 700px; overflow: hidden; background: linear-gradient(120deg,#fff 0%,#fff 43%,#fff5f6 73%,#f7fafc 100%); border-bottom: 1px solid var(--border); }
.traffic-hero::before { content: ""; position: absolute; width: 620px; height: 620px; right: -230px; top: -260px; border: 1px solid rgba(229,34,50,.1); border-radius: 50%; box-shadow: 0 0 0 86px rgba(229,34,50,.025),0 0 0 172px rgba(23,59,94,.018); }
.traffic-hero-grid { position: relative; min-height: 700px; display: grid; grid-template-columns: minmax(0,.92fr) minmax(570px,1.08fr); gap: 54px; align-items: center; }
.traffic-hero-copy { padding: 62px 0 70px; }
.traffic-breadcrumb { display: flex; flex-wrap: wrap; align-items: center; gap: 11px; margin-bottom: 30px; color: #647080; font-size: .8rem; }
.traffic-breadcrumb a { color: var(--brand-navy); text-decoration: none; }
.traffic-breadcrumb a:hover { color: var(--brand-primary); }
.traffic-hero h1 { max-width: 700px; margin: 0; color: var(--brand-navy); font-size: clamp(3rem,4.45vw,4.25rem); line-height: 1.08; letter-spacing: -.055em; }
.traffic-hero-lead { max-width: 690px; margin: 24px 0 0; color: var(--text-secondary); font-size: 1.02rem; line-height: 1.85; }
.traffic-hero-actions { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 28px; }
.traffic-qualification-note,.traffic-context-note { display: flex; align-items: flex-start; gap: 10px; color: var(--text-secondary); font-size: .8rem; line-height: 1.7; }
.traffic-qualification-note { max-width: 700px; margin: 19px 0 0; }
.traffic-qualification-note > span,.traffic-context-note > span { flex: 0 0 auto; width: 18px; height: 18px; display: grid; place-items: center; margin-top: 3px; color: var(--brand-navy); border: 1px solid var(--brand-navy); border-radius: 50%; font-size: .7rem; font-weight: 850; }
.traffic-hero-visual { min-width: 0; padding: 70px 0; }
.traffic-flow-board { position: relative; min-height: 550px; padding: 26px; overflow: hidden; background: rgba(255,255,255,.9); border: 1px solid rgba(23,59,94,.12); border-radius: 28px; box-shadow: 0 28px 70px rgba(23,59,94,.12); }
.traffic-flow-board::before { content: ""; position: absolute; width: 420px; height: 420px; left: 50%; top: 49%; border: 1px solid rgba(229,34,50,.09); border-radius: 47% 53% 58% 42%; box-shadow: 0 0 0 46px rgba(242,166,58,.035),0 0 0 92px rgba(23,59,94,.025); transform: translate(-50%,-50%) rotate(12deg); }
.traffic-flow-heading { position: relative; z-index: 1; display: flex; align-items: center; justify-content: space-between; gap: 18px; padding-bottom: 18px; border-bottom: 1px solid var(--border); color: var(--brand-navy); font-size: .74rem; letter-spacing: .11em; }
.traffic-flow-heading strong { color: var(--brand-primary); font-size: .7rem; }
.traffic-content-source,.traffic-placement-card,.traffic-conversion-node { position: relative; z-index: 1; border-radius: 14px; }
.traffic-content-source { width: 43%; margin-top: 25px; padding: 20px; background: #f7f9fb; border: 1px solid rgba(23,59,94,.1); }
.traffic-content-source > span,.traffic-placement-card > span,.traffic-conversion-node > span { display: block; color: var(--brand-primary); font-size: .65rem; font-weight: 850; letter-spacing: .11em; }
.traffic-content-source > strong,.traffic-placement-card > strong,.traffic-conversion-node > strong { display: block; margin-top: 8px; color: var(--brand-navy); font-size: .93rem; }
.traffic-content-source > div { display: grid; gap: 7px; margin-top: 18px; }
.traffic-content-source i { height: 5px; background: #dce4eb; border-radius: 5px; }
.traffic-content-source i:nth-child(1) { width: 84%; background: rgba(229,34,50,.28); }
.traffic-content-source i:nth-child(2) { width: 62%; }
.traffic-content-source i:nth-child(3) { width: 74%; }
.traffic-recommendation-rail,.traffic-signal-path { position: relative; z-index: 1; display: flex; align-items: center; gap: 10px; color: var(--brand-primary); font-size: .62rem; font-weight: 850; letter-spacing: .12em; }
.traffic-recommendation-rail { width: 61%; margin: -17px 0 0 auto; transform: rotate(-4deg); }
.traffic-recommendation-rail i,.traffic-signal-path i { height: 1px; flex: 1; background: linear-gradient(90deg,var(--brand-primary),var(--brand-gold)); }
.traffic-placement-card { width: 64%; margin: 20px 7% 0 auto; padding: 22px 24px; color: #fff; background: linear-gradient(135deg,#173b5e,#204f77); box-shadow: 0 18px 36px rgba(23,59,94,.18); }
.traffic-placement-card > strong { color: #fff; }
.traffic-destination-row { position: relative; z-index: 1; display: grid; grid-template-columns: repeat(2,minmax(0,1fr)); gap: 12px; width: 78%; margin: 20px auto 0; }
.traffic-destination-row > div { padding: 16px 18px; background: #fff; border: 1px solid rgba(23,59,94,.12); border-top: 3px solid var(--brand-primary); border-radius: 12px; }
.traffic-destination-row span { color: var(--brand-primary); font-size: .64rem; font-weight: 850; }
.traffic-destination-row strong { display: block; margin-top: 5px; color: var(--brand-navy); font-size: .8rem; }
.traffic-signal-path { width: 55%; margin: 17px auto; }
.traffic-conversion-node { width: 56%; margin: 0 0 0 auto; padding: 18px 22px; background: #fff9ed; border: 1px solid rgba(242,166,58,.45); }

.display-flow-board { display: grid; grid-template-rows: auto auto auto 1fr auto auto; background: linear-gradient(145deg,rgba(255,255,255,.96),rgba(244,248,251,.96)); }
.display-flow-board::before { width: 470px; height: 470px; border-radius: 50%; box-shadow: 0 0 0 52px rgba(23,59,94,.025),0 0 0 104px rgba(229,34,50,.025); transform: translate(-50%,-50%); }
.display-audience-node,.display-destination-node { position: relative; z-index: 1; border-radius: 14px; }
.display-audience-node { width: 58%; margin-top: 22px; padding: 16px 18px; background: #fff; border: 1px solid rgba(23,59,94,.13); box-shadow: 0 10px 25px rgba(23,59,94,.06); }
.display-audience-node > span,.display-destination-node > span,.display-desktop-screen > span,.display-mobile-screen > span { color: var(--brand-primary); font-size: .63rem; font-weight: 900; letter-spacing: .1em; }
.display-audience-node > strong,.display-destination-node > strong { display: block; margin-top: 6px; color: var(--brand-navy); font-size: .83rem; }
.display-audience-node > div { display: flex; gap: 7px; margin-top: 12px; }
.display-audience-node i { width: 20px; height: 20px; background: #edf1f5; border: 1px solid #d8e0e7; border-radius: 50%; }
.display-audience-node i:nth-child(2) { background: #fff0f2; border-color: rgba(229,34,50,.24); }
.display-media-path,.display-visit-path { position: relative; z-index: 1; display: flex; align-items: center; gap: 10px; color: var(--brand-primary); font-size: .61rem; font-weight: 900; letter-spacing: .12em; }
.display-media-path { width: 66%; margin: 12px 0 10px auto; }
.display-media-path i,.display-visit-path i { height: 1px; flex: 1; background: linear-gradient(90deg,var(--brand-primary),var(--brand-gold)); }
.display-screen-stage { position: relative; z-index: 1; min-height: 205px; }
.display-desktop-screen { position: absolute; inset: 0 13% 22px 1%; padding: 15px; background: #fff; border: 7px solid var(--brand-navy); border-bottom-width: 15px; border-radius: 14px 14px 7px 7px; box-shadow: 0 20px 36px rgba(23,59,94,.16); }
.display-desktop-screen::after { content: ""; position: absolute; width: 90px; height: 13px; left: 50%; bottom: -28px; background: #bdc9d2; border-radius: 0 0 8px 8px; transform: translateX(-50%); }
.display-desktop-screen > div { height: 105px; display: grid; grid-template-columns: 1fr 2.3fr; grid-template-rows: 1fr 28px; gap: 9px; margin-top: 10px; padding: 10px; background: #f4f6f8; }
.display-desktop-screen i { background: #dce3e9; border-radius: 5px; }
.display-desktop-screen i:last-child { grid-column: 1 / -1; }
.display-desktop-screen strong { display: grid; place-items: center; color: #fff; background: linear-gradient(110deg,var(--brand-primary),#ef5864); border-radius: 5px; font-size: .65rem; letter-spacing: .06em; }
.display-mobile-screen { position: absolute; right: 0; bottom: 0; width: 27%; min-height: 160px; padding: 12px 8px; background: #fff; border: 6px solid #102f4a; border-radius: 18px; box-shadow: 0 16px 30px rgba(23,59,94,.2); }
.display-mobile-screen i { display: block; height: 34px; margin-top: 9px; background: #edf1f4; border-radius: 4px; }
.display-mobile-screen strong { display: grid; place-items: center; height: 42px; margin-top: 7px; color: var(--brand-navy); background: #fff0f2; border: 1px solid rgba(229,34,50,.25); border-radius: 4px; font-size: .58rem; }
.display-visit-path { width: 64%; margin: 14px auto 12px; }
.display-destination-node { width: 78%; margin-left: auto; padding: 15px 18px; background: #fff9ed; border: 1px solid rgba(242,166,58,.45); }
.display-destination-node b { display: inline-block; margin-top: 9px; padding: 4px 8px; color: #fff; background: var(--brand-navy); border-radius: 5px; font-size: .6rem; letter-spacing: .07em; }

.affiliate-flow-board { display: grid; align-content: start; background: linear-gradient(145deg,rgba(255,255,255,.97),rgba(246,248,251,.96)); }
.affiliate-flow-board::before { width: 450px; height: 450px; border-radius: 50%; box-shadow: 0 0 0 48px rgba(229,34,50,.025),0 0 0 96px rgba(23,59,94,.025); transform: translate(-50%,-50%); }
.affiliate-offer-node,.affiliate-validation-node { position: relative; z-index: 1; padding: 16px 19px; border-radius: 13px; }
.affiliate-offer-node { width: 62%; margin-top: 20px; background: #fff9ed; border: 1px solid rgba(242,166,58,.44); }
.affiliate-offer-node span,.affiliate-partner-row span,.affiliate-destination-row span,.affiliate-validation-node span { color: var(--brand-primary); font-size: .62rem; font-weight: 900; letter-spacing: .1em; }
.affiliate-offer-node strong,.affiliate-validation-node strong { display: block; margin-top: 6px; color: var(--brand-navy); font-size: .84rem; }
.affiliate-partner-row { position: relative; z-index: 1; display: grid; grid-template-columns: repeat(3,minmax(0,1fr)); gap: 8px; margin: 14px 5% 0 12%; }
.affiliate-partner-row > div { padding: 13px 14px; background: #fff; border: 1px solid rgba(23,59,94,.13); border-top: 3px solid var(--brand-primary); border-radius: 10px; }
.affiliate-partner-row strong,.affiliate-destination-row strong { display: block; margin-top: 4px; color: var(--brand-navy); font-size: .75rem; }
.affiliate-source-path { position: relative; z-index: 1; display: grid; grid-template-columns: auto 1fr auto; gap: 9px; align-items: center; margin: 13px 0; color: var(--brand-primary); font-size: .59rem; font-weight: 900; letter-spacing: .09em; }
.affiliate-source-path i { height: 1px; background: linear-gradient(90deg,var(--brand-primary),var(--brand-gold)); }
.affiliate-source-path b { color: var(--brand-navy); font-size: .6rem; }
.affiliate-destination-row { position: relative; z-index: 1; display: grid; grid-template-columns: repeat(2,minmax(0,1fr)); gap: 10px; }
.affiliate-destination-row > div { padding: 14px 16px; background: #f5f8fa; border: 1px solid var(--border); border-radius: 11px; }
.affiliate-destination-row > div:last-child { color: #fff; background: var(--brand-navy); }
.affiliate-destination-row > div:last-child strong { color: #fff; }
.affiliate-event-path { position: relative; z-index: 1; display: flex; align-items: center; gap: 9px; width: 68%; margin: 13px auto; color: var(--brand-primary); font-size: .59rem; font-weight: 900; letter-spacing: .1em; }
.affiliate-event-path i { height: 1px; flex: 1; background: linear-gradient(90deg,var(--brand-primary),var(--brand-gold)); }
.affiliate-validation-node { width: 76%; margin-left: auto; background: #fff; border: 1px solid rgba(229,34,50,.25); box-shadow: 0 12px 28px rgba(23,59,94,.07); }
.affiliate-validation-node b { display: inline-block; margin-top: 8px; padding: 4px 8px; color: #fff; background: var(--brand-primary); border-radius: 5px; font-size: .57rem; letter-spacing: .06em; }

.app-flow-board { display: grid; align-content: start; background: linear-gradient(145deg,rgba(255,255,255,.98),rgba(244,248,251,.97)); }
.app-flow-board::before { width: 460px; height: 460px; border-radius: 50%; box-shadow: 0 0 0 50px rgba(229,34,50,.025),0 0 0 100px rgba(23,59,94,.025); transform: translate(-50%,-50%); }
.app-product-row,.app-acquisition-row,.app-attribution-row,.app-growth-node,.app-channel-path { position: relative; z-index: 1; }
.app-product-row { display: grid; grid-template-columns: .72fr 1.28fr; gap: 11px; margin-top: 20px; }
.app-device-node,.app-store-node { min-height: 104px; padding: 15px 17px; background: #fff; border: 1px solid rgba(23,59,94,.13); border-radius: 14px; box-shadow: 0 10px 24px rgba(23,59,94,.06); }
.app-device-node { position: relative; padding-right: 52px; border-top: 3px solid var(--brand-primary); }
.app-device-node i { position: absolute; right: 15px; top: 17px; width: 26px; height: 48px; border: 3px solid var(--brand-navy); border-radius: 7px; }
.app-device-node i::after { content: ""; position: absolute; left: 7px; bottom: 3px; width: 6px; height: 2px; background: var(--brand-primary); border-radius: 3px; }
.app-product-row span,.app-acquisition-row span,.app-attribution-row span,.app-growth-node span { color: var(--brand-primary); font-size: .61rem; font-weight: 900; letter-spacing: .09em; }
.app-product-row strong,.app-growth-node strong { display: block; margin-top: 7px; color: var(--brand-navy); font-size: .8rem; line-height: 1.4; }
.app-channel-path { display: grid; grid-template-columns: auto 1fr; gap: 7px 11px; align-items: center; margin: 13px 4%; padding: 10px 12px; color: var(--brand-primary); background: #fff8ed; border: 1px solid rgba(242,166,58,.38); border-radius: 10px; font-size: .59rem; font-weight: 900; letter-spacing: .09em; }
.app-channel-path i { height: 1px; background: linear-gradient(90deg,var(--brand-primary),var(--brand-gold)); }
.app-channel-path b { grid-column: 1 / -1; color: var(--brand-navy); font-size: .61rem; letter-spacing: .04em; }
.app-acquisition-row { display: grid; grid-template-columns: repeat(3,minmax(0,1fr)); gap: 8px; }
.app-acquisition-row > div { padding: 13px 14px; background: #fff; border: 1px solid rgba(23,59,94,.13); border-left: 3px solid var(--brand-primary); border-radius: 10px; }
.app-acquisition-row strong,.app-attribution-row strong { display: block; margin-top: 4px; color: var(--brand-navy); font-size: .73rem; }
.app-attribution-row { display: grid; grid-template-columns: 1fr 38px 1fr; gap: 9px; align-items: center; margin: 13px 6%; }
.app-attribution-row > div { padding: 12px 14px; color: #fff; background: var(--brand-navy); border-radius: 10px; }
.app-attribution-row > div span,.app-attribution-row > div strong { color: #fff; }
.app-attribution-row > i { height: 1px; background: linear-gradient(90deg,var(--brand-primary),var(--brand-gold)); }
.app-growth-node { width: 78%; margin-left: auto; padding: 15px 18px; background: #fff; border: 1px solid rgba(229,34,50,.25); border-radius: 13px; box-shadow: 0 12px 28px rgba(23,59,94,.07); }
.app-growth-node b { display: inline-block; margin-top: 8px; padding: 4px 8px; color: #fff; background: var(--brand-primary); border-radius: 5px; font-size: .57rem; letter-spacing: .05em; }

.traffic-ecosystem { background: #fff; }
.network-rail { display: grid; grid-template-columns: repeat(7,minmax(0,1fr)); gap: 10px; }
.network-rail article { min-width: 0; min-height: 150px; padding: 21px 16px; background: #fff; border: 1px solid rgba(23,59,94,.12); border-radius: 15px; box-shadow: 0 12px 28px rgba(23,59,94,.045); }
.network-rail article:nth-child(2n) { transform: translateY(13px); }
.network-rail span { color: var(--brand-primary); font-size: .67rem; font-weight: 900; }
.network-rail h3 { margin: 18px 0 0; color: var(--brand-navy); font-size: 1rem; }
.network-rail p { margin: 8px 0 0; overflow-wrap: anywhere; color: var(--text-secondary); font-size: .7rem; line-height: 1.55; }
.traffic-context-note { max-width: 940px; margin: 34px 0 0; padding: 15px 17px; background: #f8fafb; border: 1px solid var(--border); border-radius: 12px; }

.traffic-models { background: linear-gradient(180deg,#f7f9fb,#fff8f8); border-block: 1px solid var(--border); }
.traffic-model-grid { display: grid; grid-template-columns: repeat(4,minmax(0,1fr)); gap: 15px; }
.traffic-model { min-width: 0; padding: 19px; background: #fff; border: 1px solid rgba(23,59,94,.11); border-radius: 18px; box-shadow: 0 15px 38px rgba(23,59,94,.05); }
.traffic-model-art { position: relative; height: 132px; overflow: hidden; background: #f5f7fa; border: 1px solid var(--border); border-radius: 13px; }
.traffic-model-art span { position: absolute; inset: 18px 18px auto; height: 72px; background: #fff; border: 1px solid #dfe5ea; border-radius: 8px; box-shadow: 0 8px 18px rgba(23,59,94,.06); }
.traffic-model-art span::before,.traffic-model-art span::after { content: ""; position: absolute; left: 13px; height: 5px; background: #d9e1e8; border-radius: 4px; }
.traffic-model-art span::before { top: 18px; width: 55%; }
.traffic-model-art span::after { top: 33px; width: 72%; }
.traffic-model-art i { position: absolute; left: 31px; bottom: 21px; width: 72px; height: 7px; background: rgba(229,34,50,.55); border-radius: 5px; }
.traffic-model-art b { position: absolute; right: 21px; bottom: 17px; width: 38px; height: 38px; background: var(--brand-navy); border: 7px solid #fff; border-radius: 50%; box-shadow: 0 5px 14px rgba(23,59,94,.15); }
.traffic-model-content .traffic-model-art span { border-left: 5px solid var(--brand-primary); }
.traffic-model-lead .traffic-model-art span::after { width: 45%; background: rgba(242,166,58,.55); }
.traffic-model-app .traffic-model-art span { inset: 12px 67px 12px; height: auto; border: 5px solid var(--brand-navy); border-radius: 14px; }
.traffic-model > p:nth-of-type(1) { margin: 20px 0 0; color: var(--brand-primary); font-size: .7rem; font-weight: 850; letter-spacing: .09em; }
.traffic-model h3 { margin: 8px 0 0; color: var(--brand-navy); font-size: 1.15rem; }
.traffic-model > p:last-child { margin: 11px 0 0; color: var(--text-secondary); font-size: .81rem; line-height: 1.7; }

.traffic-selection { background: #fff; }
.traffic-selection-panel { padding: 54px; background: #f8fafb; border: 1px solid rgba(23,59,94,.11); border-radius: 26px; box-shadow: 0 20px 55px rgba(23,59,94,.06); }
.selection-factor-grid { display: grid; grid-template-columns: repeat(3,minmax(0,1fr)); gap: 12px; }
.selection-factor-grid article { padding: 22px; background: #fff; border: 1px solid var(--border); border-radius: 14px; }
.selection-factor-grid span { color: var(--brand-primary); font-size: .66rem; font-weight: 900; letter-spacing: .1em; }
.selection-factor-grid h3 { margin: 17px 0 0; color: var(--brand-navy); font-size: 1rem; }
.selection-factor-grid p { margin: 7px 0 0; color: var(--text-secondary); font-size: .76rem; line-height: 1.55; overflow-wrap: anywhere; }
.selection-funding-note { margin: 22px 0 0; padding: 17px 19px; color: #d5e0e9; background: var(--brand-navy); border-radius: 12px; font-size: .8rem; line-height: 1.7; }

.traffic-creative { background: linear-gradient(135deg,#fff7f8,#f7f9fb); border-block: 1px solid var(--border); }
.traffic-creative-layout { display: grid; grid-template-columns: minmax(340px,.8fr) minmax(0,1.2fr); gap: 70px; align-items: center; }
.traffic-creative-copy .traffic-heading { margin-bottom: 28px; }
.creative-route { display: grid; gap: 9px; padding: 22px; background: #fff; border: 1px solid rgba(23,59,94,.12); border-radius: 18px; box-shadow: var(--shadow-sm); }
.creative-route > div { padding: 15px 17px; border: 1px solid var(--border); border-radius: 10px; }
.creative-route > div:nth-of-type(2) { border-left: 4px solid var(--brand-primary); }
.creative-route > div:nth-of-type(3) { background: #fff9ed; border-color: rgba(242,166,58,.36); }
.creative-route span { color: var(--brand-primary); font-size: .63rem; font-weight: 900; letter-spacing: .11em; }
.creative-route strong { display: block; margin-top: 4px; color: var(--brand-navy); font-size: .83rem; }
.creative-route > i { width: 1px; height: 13px; margin: -4px 0 -4px 28px; background: linear-gradient(var(--brand-primary),var(--brand-gold)); }
.creative-item-grid { display: grid; grid-template-columns: repeat(2,minmax(0,1fr)); gap: 12px; }
.creative-item-grid article { min-height: 160px; padding: 23px; background: rgba(255,255,255,.88); border: 1px solid rgba(23,59,94,.11); border-radius: 15px; }
.creative-item-grid span { color: var(--brand-primary); font-size: .67rem; font-weight: 900; letter-spacing: .1em; }
.creative-item-grid h3 { margin: 17px 0 0; color: var(--brand-navy); font-size: 1rem; }
.creative-item-grid p { margin: 8px 0 0; color: var(--text-secondary); font-size: .78rem; line-height: 1.62; }

.traffic-scenarios { background: #fff; }
.traffic-scenario-layout { display: grid; grid-template-columns: minmax(300px,.72fr) minmax(0,1.28fr); gap: 72px; align-items: start; }
.traffic-scenario-list { display: grid; grid-template-columns: repeat(2,minmax(0,1fr)); gap: 10px; margin: 0; padding: 0; list-style: none; }
.traffic-scenario-list li { min-height: 104px; display: grid; grid-template-columns: 40px 1fr; gap: 13px; align-items: center; padding: 19px; background: #fff; border: 1px solid var(--border); border-radius: 13px; }
.traffic-scenario-list li:last-child { grid-column: 1 / -1; }
.traffic-scenario-list span { width: 36px; height: 36px; display: grid; place-items: center; color: #fff; background: var(--brand-navy); border-radius: 10px; font-size: .67rem; font-weight: 900; }
.traffic-scenario-list strong { color: var(--brand-navy); font-size: .86rem; line-height: 1.55; }

.traffic-requirements { background: #f7f9fb; border-block: 1px solid var(--border); }
.traffic-requirement-panel { display: grid; grid-template-columns: minmax(300px,.78fr) minmax(0,1.22fr); gap: 68px; padding: 55px; color: #fff; background: linear-gradient(135deg,#123552,#173b5e 62%,#214e72); border-radius: 26px; box-shadow: var(--shadow-md); }
.traffic-requirement-panel .traffic-heading { margin: 0; }
.traffic-requirement-panel .kicker { color: var(--brand-gold); }
.traffic-requirement-panel .traffic-heading h2 { color: #fff; }
.traffic-requirement-panel .traffic-heading > p:last-child { color: #b9c9d6; }
.traffic-requirement-grid { display: grid; grid-template-columns: repeat(2,minmax(0,1fr)); gap: 8px; margin: 0; padding: 0; list-style: none; }
.traffic-requirement-grid li { min-height: 51px; display: flex; align-items: center; gap: 10px; padding: 11px 13px; color: #e4ebf0; background: rgba(255,255,255,.06); border: 1px solid rgba(255,255,255,.12); border-radius: 9px; font-size: .78rem; line-height: 1.45; }
.traffic-requirement-grid span { flex: 0 0 auto; width: 7px; height: 7px; background: var(--brand-primary); border-radius: 50%; box-shadow: 8px 0 0 -2px var(--brand-gold); }

.traffic-workflow { background: #fff; }
.traffic-workflow-list { position: relative; display: grid; grid-template-columns: repeat(4,minmax(0,1fr)); margin: 0; padding: 0; list-style: none; }
.traffic-workflow-list::before { content: ""; position: absolute; left: 10%; right: 10%; top: 37px; height: 1px; background: linear-gradient(90deg,var(--brand-primary),var(--brand-gold),var(--brand-primary)); }
.traffic-workflow-list li { position: relative; min-height: 260px; padding: 18px 24px 27px; border-left: 1px solid var(--border); }
.traffic-workflow-list li:last-child { border-right: 1px solid var(--border); }
.traffic-workflow-list span { position: relative; z-index: 1; width: 40px; height: 40px; display: grid; place-items: center; color: #fff; background: var(--brand-primary); border: 6px solid #fff; border-radius: 50%; box-shadow: 0 0 0 1px rgba(229,34,50,.26); font-size: .67rem; font-weight: 900; }
.traffic-workflow-list h3 { margin: 45px 0 0; color: var(--brand-navy); font-size: 1.05rem; }
.traffic-workflow-list p { margin: 13px 0 0; color: var(--text-secondary); font-size: .8rem; line-height: 1.7; }

.traffic-faq { background: #f7f9fb; border-block: 1px solid var(--border); }
.traffic-faq-layout { display: grid; grid-template-columns: minmax(300px,.7fr) minmax(0,1.3fr); gap: 72px; align-items: start; }
.traffic-faq-list { display: grid; gap: 9px; }
.traffic-faq-list details { overflow: hidden; background: #fff; border: 1px solid var(--border); border-radius: 13px; }
.traffic-faq-list details[open] { border-color: rgba(229,34,50,.25); box-shadow: 0 11px 28px rgba(23,59,94,.05); }
.traffic-faq-list summary { position: relative; min-height: 66px; display: flex; align-items: center; padding: 17px 60px 17px 21px; color: var(--brand-navy); cursor: pointer; font-size: .92rem; font-weight: 790; line-height: 1.5; list-style: none; }
.traffic-faq-list summary::-webkit-details-marker { display: none; }
.traffic-faq-list summary::after { content: "+"; position: absolute; right: 16px; top: 15px; width: 34px; height: 34px; display: grid; place-items: center; color: var(--brand-primary); background: var(--badge-background); border-radius: 50%; font-size: 1.15rem; }
.traffic-faq-list details[open] summary::after { content: "−"; color: #fff; background: var(--brand-primary); }
.traffic-faq-list details p { margin: 0; padding: 0 60px 20px 21px; color: var(--text-secondary); font-size: .84rem; line-height: 1.72; }

.traffic-related { background: #fff; }
.traffic-related-grid { display: grid; grid-template-columns: repeat(5,minmax(0,1fr)); gap: 12px; }
.traffic-related-grid a { min-width: 0; min-height: 208px; display: flex; flex-direction: column; padding: 23px; color: var(--text-primary); background: #fff; border: 1px solid rgba(23,59,94,.11); border-radius: 15px; box-shadow: 0 12px 30px rgba(23,59,94,.04); text-decoration: none; transition: transform 180ms ease,border-color 180ms ease; }
.traffic-related-grid a:hover { border-color: rgba(229,34,50,.32); transform: translateY(-2px); }
.traffic-related-grid span { color: var(--brand-primary); font-size: .63rem; font-weight: 900; letter-spacing: .1em; }
.traffic-related-grid h3 { margin: 20px 0 0; color: var(--brand-navy); font-size: .96rem; }
.traffic-related-grid p { margin: 9px 0 0; color: var(--text-secondary); font-size: .76rem; line-height: 1.62; }
.traffic-related-grid strong { margin-top: auto; padding-top: 17px; color: var(--brand-primary); font-size: .72rem; }

.traffic-final-cta { padding-top: 0; background: #fff; }
.traffic-final-panel { display: grid; grid-template-columns: minmax(0,1.15fr) minmax(300px,.85fr); gap: 54px; align-items: center; padding: 54px 58px; color: #fff; background: linear-gradient(135deg,#c81627,#e52232 62%,#c71829); border-radius: 26px; box-shadow: 0 25px 65px rgba(169,19,35,.2); }
.traffic-final-panel .kicker { color: #fff; }
.traffic-final-panel .kicker::before { background: #fff; }
.traffic-final-panel h2 { margin: 0; color: #fff; font-size: clamp(2rem,3vw,2.85rem); line-height: 1.2; letter-spacing: -.04em; }
.traffic-final-panel > div:first-child > p:last-child { margin: 18px 0 0; color: rgba(255,255,255,.84); }
.traffic-final-actions { padding: 24px; background: rgba(117,7,20,.2); border: 1px solid rgba(255,255,255,.2); border-radius: 16px; }
.traffic-final-actions a { min-height: 45px; display: flex; align-items: center; justify-content: center; margin-top: 9px; color: var(--brand-navy); background: #fff; border: 1px solid #fff; border-radius: 9px; font-size: .82rem; font-weight: 800; text-decoration: none; }
.traffic-final-actions a:first-child { margin-top: 0; }
.traffic-final-actions a:nth-child(2) { color: #fff; background: transparent; border-color: rgba(255,255,255,.5); }
.traffic-final-actions p { margin: 17px 0 0; color: rgba(255,255,255,.72); font-size: .74rem; line-height: 1.6; }

@media (max-width: 1100px) {
  .traffic-hero-grid { grid-template-columns: minmax(0,.88fr) minmax(470px,1.12fr); gap: 30px; }
  .traffic-hero h1 { font-size: clamp(2.65rem,4.5vw,3.35rem); }
  .network-rail { grid-template-columns: repeat(4,minmax(0,1fr)); }
  .network-rail article:nth-child(2n) { transform: none; }
  .traffic-model-grid { grid-template-columns: repeat(2,minmax(0,1fr)); }
  .traffic-related-grid { grid-template-columns: repeat(3,minmax(0,1fr)); }
}

@media (max-width: 900px) {
  .traffic-section { padding: 82px 0; }
  .traffic-heading-split,.traffic-creative-layout,.traffic-scenario-layout,.traffic-requirement-panel,.traffic-faq-layout,.traffic-final-panel { grid-template-columns: 1fr; gap: 34px; }
  .traffic-heading-split > p { margin: 0; }
  .traffic-hero,.traffic-hero-grid { min-height: 0; }
  .traffic-hero-grid { grid-template-columns: 1fr; gap: 0; }
  .traffic-hero-copy { max-width: 760px; padding: 48px 0 22px; }
  .traffic-hero-visual { width: min(100%,680px); margin-inline: auto; padding: 22px 0 58px; }
  .traffic-selection-panel { padding: 40px; }
  .traffic-requirement-panel { padding: 44px; }
  .traffic-workflow-list { grid-template-columns: repeat(2,minmax(0,1fr)); gap: 0; }
  .traffic-workflow-list::before { display: none; }
  .traffic-workflow-list li { min-height: 220px; border-top: 1px solid var(--border); }
  .traffic-workflow-list li:nth-child(2n) { border-right: 1px solid var(--border); }
  .traffic-related-grid { grid-template-columns: repeat(2,minmax(0,1fr)); }
}

@media (max-width: 700px) {
  .traffic-section { padding: 68px 0; }
  .traffic-heading { margin-bottom: 30px; }
  .traffic-heading h2 { font-size: 2rem; }
  .traffic-heading > p:last-child,.traffic-heading-split > p { font-size: .9rem; }
  .traffic-hero-copy { padding-top: 34px; }
  .traffic-breadcrumb { margin-bottom: 23px; font-size: .74rem; }
  .traffic-hero h1 { font-size: 2.42rem; line-height: 1.12; }
  .traffic-hero-lead { margin-top: 18px; font-size: .92rem; line-height: 1.72; }
  .traffic-hero-actions { display: grid; margin-top: 22px; }
  .traffic-flow-board { min-height: 505px; padding: 18px; border-radius: 22px; }
  .traffic-flow-heading { font-size: .62rem; }
  .display-flow-board { min-height: 520px; }
  .display-audience-node { width: 72%; }
  .display-screen-stage { min-height: 210px; }
  .display-desktop-screen { right: 17%; }
  .display-mobile-screen { width: 31%; }
  .display-destination-node { width: 88%; }
  .affiliate-flow-board { min-height: 540px; }
  .affiliate-offer-node { width: 76%; }
  .affiliate-partner-row { margin-inline: 0; }
  .affiliate-source-path { grid-template-columns: auto 1fr; }
  .affiliate-source-path b { grid-column: 1 / -1; }
  .affiliate-destination-row { grid-template-columns: 1fr; }
  .affiliate-validation-node { width: 90%; }
  .app-flow-board { min-height: 530px; }
  .app-product-row { grid-template-columns: .86fr 1.14fr; }
  .app-device-node,.app-store-node { padding: 13px; }
  .app-device-node { padding-right: 43px; }
  .app-device-node i { right: 11px; }
  .app-channel-path { margin-inline: 0; }
  .app-attribution-row { margin-inline: 0; }
  .app-growth-node { width: 91%; }
  .traffic-content-source { width: 58%; padding: 16px; }
  .traffic-placement-card { width: 78%; margin-right: 0; padding: 19px; }
  .traffic-destination-row { width: 100%; }
  .traffic-destination-row > div { padding: 13px; }
  .traffic-signal-path { width: 72%; }
  .traffic-conversion-node { width: 78%; padding: 16px; }
  .network-rail { grid-template-columns: repeat(2,minmax(0,1fr)); gap: 8px; }
  .network-rail article { min-height: 118px; padding: 17px; }
  .network-rail article:last-child { grid-column: 1 / -1; }
  .network-rail h3 { margin-top: 12px; }
  .traffic-model-grid,.selection-factor-grid,.creative-item-grid,.traffic-scenario-list,.traffic-requirement-grid,.traffic-related-grid { grid-template-columns: 1fr; }
  .traffic-model { padding: 16px; }
  .traffic-model-art { height: 112px; }
  .traffic-selection-panel { width: min(calc(100% - 24px),var(--content-width)); padding: 30px 24px; border-radius: 22px; }
  .selection-factor-grid { grid-template-columns: repeat(2,minmax(0,1fr)); }
  .selection-factor-grid article { padding: 18px; }
  .creative-item-grid { grid-template-columns: repeat(2,minmax(0,1fr)); }
  .creative-item-grid article { min-height: 0; padding: 18px; }
  .traffic-scenario-list li:last-child { grid-column: auto; }
  .traffic-scenario-list li { min-height: 0; }
  .traffic-requirement-panel { width: min(calc(100% - 24px),var(--content-width)); padding: 34px 24px; border-radius: 22px; }
  .traffic-requirement-grid { grid-template-columns: repeat(2,minmax(0,1fr)); }
  .traffic-workflow-list { grid-template-columns: 1fr; }
  .traffic-workflow-list li,.traffic-workflow-list li:nth-child(2n) { min-height: 0; padding: 25px; border-right: 1px solid var(--border); border-bottom: 0; }
  .traffic-workflow-list h3 { margin-top: 20px; }
  .traffic-faq-list summary { min-height: 64px; padding: 16px 55px 16px 18px; font-size: .89rem; }
  .traffic-faq-list details p { padding: 0 55px 19px 18px; font-size: .82rem; }
  .traffic-related-grid a { min-height: 175px; }
  .traffic-final-cta { padding-bottom: 68px; }
  .traffic-final-panel { width: min(calc(100% - 24px),var(--content-width)); padding: 34px 25px; border-radius: 22px; }
  .traffic-final-panel h2 { font-size: 2rem; }
}

@media (max-width: 390px) {
  .traffic-hero h1 { font-size: 2.15rem; }
  .traffic-qualification-note { font-size: .74rem; }
  .traffic-flow-heading strong { display: none; }
  .traffic-flow-board { min-height: 480px; }
  .traffic-content-source { width: 68%; }
  .traffic-recommendation-rail { width: 72%; }
  .traffic-placement-card,.traffic-conversion-node { width: 88%; }
  .traffic-destination-row strong { font-size: .71rem; }
  .creative-item-grid,.traffic-requirement-grid { grid-template-columns: 1fr; }
}

@media (max-width: 370px) {
  .selection-factor-grid { grid-template-columns: 1fr; }
}

@media (prefers-reduced-motion: reduce) {
  .traffic-related-grid a { transition: none; }
}